Leveling the Playing Field: How Companies Use Data for Competitive Advantage by SAP America, Inc.Welcome, Guest      sign in | register | help


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Research Abstract
Leveling the Playing Field: How Companies Use Data for Competitive Advantage
by SAP America, Inc.

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Published on: August 31, 2011
Type of content: WHITE PAPER
Format: Unknown
Length: 27 pages
Price: FREE

Overview:

Nearly all companies realize that the way to gain a competitive advantage is to obtain better data, interpret them quickly, and distribute them in easier-to-use formats. However, there are many obstacles to the effective use of data and few companies surmount them all—a fact that results in a lot of unused corporate data. How are companies using information to beat their rivals and create a more level playing field?

This report from the Economist Intelligence Unit examines how their practices are evolving and offers examples of data use at some highly successful companies.

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