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Published on: August 01, 2011
Type of content: WHITE PAPER
Length: 10 pages
Most “information as a business asset” discussions tend to focus on structured data sources referencing traditional business applications like data analytics and business intelligence systems. But the rapid explosion of unstructured content (e-mails, blogs, wikis, spreadsheets, web pages, videos, etc.) creates even more opportunities to use information more strategically. The challenge for most is figuring out how to better understand all of the data and then design business processes to extract value.
In this paper ESG’s Senior Analysts, Brian Babineau and Katey Wood, describe why organizations should strive for better “information intelligence” strategies and the benefits that can result from more detailed management and augmentation or creation of business processes that include ever-expanding amounts of unstructured information.
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