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Research Abstract
Taking Mobile CRM Beyond the Sales Force
by SAP America, Inc.

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Published on: July 11, 2011
Type of content: EBOOK
Format: Unknown
Length: 20 pages
Price: FREE


Mobility has been on the verge of being "the next big thing" in CRM and for years it never panned out, with "road warriors" winding up frustrated with user interfaces meant for a PC and repetitive data entry and poor connections. But the success of consumer-friendly smart phones has changed the game. People are bringing their iPhones and Droids to IT asking for CRM functionality.

This e-book provides guidance and advice to help enterprises:

  • Adjust their CRM strategy in the wake of the SAP-Sybase

  • Create a mobile CRM program that extends beyond sales force

  • Understand the marketplace for devices, applications and managing it all

  • Learn the buzzwords and hot topics in the mobile CRM market today

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