Becoming a Social Business: The IBM Story by IBMWelcome, Guest      sign in | register | help


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Research Abstract
Becoming a Social Business: The IBM Story
by IBM

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Published on: June 22, 2011
Type of content: WHITE PAPER
Format: Unknown
Length: 14 pages
Price: FREE

Overview:

In this white paper, IDC explores example case studies of IBM’s internal evolution to a social business as a means to guide other large organisations considering making a similar transition.


These case studies provide the context and business challenges that made change necessary, social business transformation project plans and initiatives, and the results and current status of each department’s social business journey.

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