by Unica Corporation - An IBM Company
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Published on: February 11, 2011
Type of content: WHITE PAPER
Marketing resource management (MRM) has become a critical marketing capability, but expanding requirements and ongoing consolidation are complicating the investment cycle. MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.
This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.
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