Data Quality: A Survival Guide to Marketing by SAP America, Inc.Welcome, Guest      sign in | register | help


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Research Abstract
Data Quality: A Survival Guide to Marketing
by SAP America, Inc.

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Published on: January 05, 2011
Type of content: WHITE PAPER
Format: Unknown
Price: FREE

Overview:

Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness.

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