Five Steps to Improving Business Performance through Customer Intimacy by IBMWelcome, Guest      sign in | register | help

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Research Abstract
Five Steps to Improving Business Performance through Customer Intimacy
by IBM

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Published on: November 18, 2010
Type of content: WHITE PAPER
Format: Unknown
Length: 12 pages
Price: FREE


Business success today requires a new depth of customer insight. The ability to segment and tailor offerings to precisely match the needs of customers is a strategic imperative that can significantly impact a company’s bottom line. Read this white paper to learn five practical steps your company can take to achieve customer intimacy:

  1. Plan your goals, methodology and metrics;

  2. Capture the right customer information, including structured and unstructured data;

  3. Predict customer behaviors;

  4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and

  5. Expand successes into other areas.

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