by SAP America, Inc.
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Published on: October 05, 2010
Type of content: EBOOK
Length: 17 pages
You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this eBook, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future.
CRM professionals and all levels will find advice and inspiration, including:
- Expert insight from a leading industry thought leader on how to use social CRM and Web 2.0 to build customer loyalty
- Tips on leveraging social CRM and Web 2.0 in all aspects of CRM, including sales, marketing and service organizations
- Advice for calculating ROI and building a business case for leveraging these technologies as a key part of your CRM program
- A glossary of key buzzwords you’ll need to know as you develop or update a strategy for leveraging Web 2.0 and social media in CRM programs
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