E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case by SearchCRMWelcome, Guest      sign in | register | help


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E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case
by SearchCRM

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Published on: August 31, 2010
Type of content: EBOOK
Format: Unknown
Length: 20 pages
Price: FREE

Overview:

The past couple of years have forced organizations to focus inwardly, improving operational efficiencies and trimming budgets. While budgets and campaigns are being cut, marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment.


In this E-Book, readers will learn:



  • The different types of marketing automation software and the market landscape

  • The benefits of marketing automation software (including some unexpected ones)

  • Expert best practices for implementing marketing automation

  • How to build a business case to get funding for marketing automation


Continue reading this e-book and learn how to successfully leverage marketing automation technology.


Sponsored by: Marketo

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