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Published on: August 10, 2010
Type of content: WHITE PAPER
Length: 3 pages
When Apple® launched its App Store in June 2008, very few mainstream observers predicted the level of engagement that would follow from developers, ranging from small “two-men-in-a-garage” outfits to multinational corporations. Even fewer foresaw the level of consumer demand that subsequently heralded hopes of a new dawn for telecoms value added services. As a result of the early market uptake, we are now seeing an explosion in the number, variety and prominence of active collaborations between network providers and third party application developers.
There have been “app store” (application store) and developer program launches from over 20 providers globally, with many of these deployments spanning multiple countries or regions. These initiatives seek to bring cutting-edge services to their customers. Mobile network providers with announced initiatives serve over 2 billion subscribers collectively — nearly half of the global mobile subscriber base.