Zynga Grows to #1 Social Gaming Site with RightScale by RightScaleWelcome, Guest      sign in | register | help

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Research Abstract
Zynga Grows to #1 Social Gaming Site with RightScale
by RightScale

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Published on: April 06, 2010
Type of content: CASE STUDY
Format: Unknown
Length: 3 pages
Price: FREE


Zynga is the largest developer of social games on the Web, with hugely popular titles such as FarmVille, Mafia Wars, Café World, Zynga Poker, YoVille, FishVille and PetVille. Zynga’s “freemium” business model is simple and effective – while many of its online games can be enjoyed for free, the company sells virtual goods – for real money – to its massive user base of gamers. The sale of these virtual goods accounts for 90 percent of Zynga’s revenue. With the skyrocketing popularity of Zynga games such as FarmVille – which is now the largest single application on Facebook – Zynga’s technology strategy has to be as savvy as its business model. Zynga now relies on RightScale and cloud services to manage its precipitous growth, maintain high availability, and keep costs in check.

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