Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience by Wipro TechnologiesWelcome, Guest      sign in | register | help


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Research Abstract
Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience
by Wipro Technologies

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Published on: December 17, 2009
Type of content: WHITE PAPER
Format: Unknown
Length: 7 pages
Price: FREE

Overview:
Social media, encompassing both a marketing channel and a marketing tool, should be treated as a mission critical marketing channel and be afforded the same attention to planning, execution, iteration and measurement. This article looks at the following three considerations for social media:


  • Social media driving revenue-- What revenue is practically driven by social media
  • Customer experience-- How it enhances the customer experience
  • Tracking and using social media measurement tools-- What should be tracked and what tools are available to assist in execution

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