Optimize Customer Experience to Achieve Competitive Advantage by Wipro TechnologiesWelcome, Guest      sign in | register | help


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Research Abstract
Optimize Customer Experience to Achieve Competitive Advantage
by Wipro Technologies

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Published on: October 21, 2009
Type of content: WHITE PAPER
Format: Unknown
Length: 16 pages
Price: FREE

Overview:
Outsourcing Center and Wipro performed a survey that aimed to gauge how banking institutions are doing with their customer experience initiatives. While not a complete picture of how these financial institutions are progressing with their customer experience efforts, the survey results point to some general trends and beliefs in this important area. In addition, information was gathered from analysts with expertise in banking and in customer experience.

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