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Published on: May 19, 2009
Type of content: CASE STUDY
Format: Unknown
Price: FREE

Overview:
Widen is a Madison, Wisconsin based SaaS provider of digital asset management solutions. Widen's marketing team makes sure that the company's outside sales team has leads with precise contact information, and marketing campaigns reach the audience Widen is targeting, as well as researching new markets to determine if they are a good fit for Widen. Widen was experiencing trouble with list information and they were having to purchase additional marketing lists in new markets and paying extra money to access that information, so they turned to ZoomInfo.

In this case study you will learn how ZoomInfo has made it easier and more cost effective for Widen to find key contacts and build lists of prospects and merge them with Widen's prospect database. ZoomInfo allowed Widen to:

• Eliminate additional costs for expensive marketing lists
  
• Eliminate costly annual subscriptions to other business research services which were not as comprehensive and as accurate as ZoomInfo
  
• Close more deals quickly, shortening Widen's sales cycle from 10 months to only 3 months
  
• And more!

Read this case study today to learn how ZoomInfo has benefited Widen and how ZoomInfo can benefit you company today!