Let Customer Feedback Do the Driving by SPSS Inc. Worldwide HeadquartersWelcome, Guest      sign in | register | help

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Research Abstract
Let Customer Feedback Do the Driving
by SPSS Inc. Worldwide Headquarters

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Published on: May 31, 2007
Type of content: WHITE PAPER
Format: Unknown
Length: 11 pages
Price: FREE

The second installment in The Customer Innovation series describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the organization. It also illustrates EFM principles by examining the practices of two companies - Yamaha and Cablecom - now using feedback to become customer experience innovators.

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