by SPSS Inc. Worldwide Headquarters
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Published on: May 31, 2007
Type of content: WHITE PAPER
Length: 11 pages
The second installment in The Customer Innovation series describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the organization. It also illustrates EFM principles by examining the practices of two companies - Yamaha and Cablecom - now using feedback to become customer experience innovators.