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by Oracle Corporation
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Published on: August 01, 2008
Type of content: WHITE PAPER
Format:
Unknown
Length: 7 pages
Price: FREE
Overview:
In the pages that follow, several examples of innovative companies benefiting from Enterprise 2.0 are presented. Discover how the following companies are using collaboration, blogging communities, social networks, and related forms of communication to enhance branding, increase reputation among customers and communicate with them, create public support, and increase team productivity and knowledge sharing.
LESSONS FROM INDUSTRY INNOVATORS:
Technology Company: External Blogs to Foster Improved Intimacy with Customers and Partners
Consumer Goods Manufacturer: Community Intelligence for Product Innovation
Insurance Company: Blogs to Enhance Corporate Communications
Retail Bank: Blogs to Target Emerging and Existing Customer Segments
Bank: Social Networks for Small Businesses Build Customer Loyalty
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