Heinz Uses Wireless Technology to Gain Retail Advantage by BlackBerryWelcome, Guest      sign in | register | help

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Research Abstract
Heinz Uses Wireless Technology to Gain Retail Advantage
by BlackBerry

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Published on: February 26, 2009
Type of content: CASE STUDY
Format: Unknown
Length: 4 pages
Price: FREE

H. J. Heinz is an $8.5 billion, U.S.-based global food company that sells products in more than 50 countries.

Heinz wanted to speed up and improve the quality of scorecard information they gathered about Heinz brands in retail stores. The existing paper-based system was slow, with considerable lag time between completing a store audit and reporting the findings to sales executives.

Heinz worked with its partner Flowfinity Wireless Inc. to create the Electronic Retail Audit. The application, built on the BlackBerry Enterprise Solution™ and using Flowfinity Actions™, wirelessly automates the auditing process on BlackBerry® devices and creates reports in a sales report web site.

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