School Bus Operator Drives Competitive Advantage with Blackberry Solution by BlackBerryWelcome, Guest      sign in | register | help


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Research Abstract
School Bus Operator Drives Competitive Advantage with Blackberry Solution
by BlackBerry

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Published on: February 25, 2009
Type of content: CASE STUDY
Format: Unknown
Length: 5 pages
Price: FREE

Overview:
Managing a school bus transportation company in any city has its challenges. Traffic congestion, detours, driver availability and accidents are just a handful of factors that interrupt bus schedules. In Calgary, Alberta, school
bus delays can be a health hazard for children who wait outside in winter temperatures that often drop to negative 40 degrees Celsius.


Southland Transportation, a Calgary-based school bus operator, solved their challenges with a BlackBerry smartphone-based communication system that alerts parents of school bus delays in advance, so kids can stay indoors longer during cold weather.


Read this case study for details of this innovative solution.

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