Online Video: The New Merchandising by Akamai TechnologiesWelcome, Guest      sign in | register | help


   Search for:        Advanced Search
Research Abstract
Online Video: The New Merchandising
by Akamai Technologies

> View this now

Published on: September 2008
Type of content: WHITE PAPER
Format: Adobe Acrobat (.pdf)
Length: 5 pages
Price: FREE

Overview:
Retailers have long understood that "merchandising" the art of displaying, describing, and creating appeal around products is of critical importance. Merchandising sets the stage for a pleasant and engaging shopping experience that drives immediate sales, grows brand loyalty and builds affinity over time. However, early-generation eCommerce Web sites were limited in the amount of "merchandising" they could deploy because of the static nature of Web 1.0. Increased broadband penetration and more sophisticated applications are making high-quality video a key weapon in the online retailer's merchandising arsenal -- just as it has been for advertisers. While video used well in the online retail space has been shown to increase the quality, duration and profitability of shoppers' site visits, video not delivered quickly and seamlessly can have the opposite effect. The results are abandoned transactions, lost revenue opportunities and diminished brand loyalty. This paper examines challenges and solutions available to help online retailers successfully integrate video into their online merchandising strategy.

> View Company Report
> View all content by this company
> Return to Search Results


         
  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints




  TechTarget - The IT Media ROI Experts