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Published on: August 2007
Type of content: PODCAST
Format: mp3 (12639 kb)
Price: FREE

Overview:
Issue Three is the final study in the Connecting Through Content series, which examines content distribution, lead nurturing and lead follow-up from the marketers' and buyers' perspectives.

This study features insights on registration behaviors and practices, perceptions around lead follow-up approaches, timeliness and how buyers are influenced by the vendor's follow-up process. More than 2,700 B2B marketers and technology buyers participated in this study.