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Published on: February 07, 2007
Type of content: ANALYST REPORT
Format: Adobe Acrobat (.pdf) (1147 kb)
Price: FREE

Overview:
View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates.

Presented by:
- Anne Holland, President, MarketingSherpa
- Heather Foster, Director of Marketing, KnowledgeStorm
- Stefan Tornquist, Research Director, MarketingSherpa

Based on the new edition of "MarketingSherpa's Email Marketing Benchmark Guide 2007," you'll learn:

- Surprising new open and click-through benchmark data
- How to redesign your email newsletter and sales alert templates to improve results (based on new eye-tracking heat maps)
- Whether or not segmentation, personalization or other advanced tactics are worth testing for your program