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Published on: October 2006
Type of content: ANALYST REPORT
Format: Windows Media Audio/Video playlist (.asx) (2487 kb)
Price: FREE

Overview:
For B2B marketers seeking to generate quality Web leads, nothing beats a well-written white paper.

In this Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," shares his secrets on creating white papers that attract prospects in droves.

Stelzner examines the latest research on white paper marketing, discusses key elements of white papers that attract leads and examines future marketing trends related to white papers.

In addition, Jeff Ramminger, executive vice president, KnowledgeStorm, builds upon Stelzner's presentation with a discussion of the benefits of white paper syndication, new ways to leverage white paper content in emerging media formats and tips on how to make the most of white paper leads.