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Published on: August 29, 2006
Type of content: ANALYST REPORT
Format: Adobe Acrobat (.pdf) (621 kb)
Length: 15 pages
Price: FREE

Overview:
Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.

Learn about:

- Business-to-Business E-mail and Search Engine Marketing strategies
- How B2B marketers are budgeting (online vs. offline)
- Best lead generation tactics
- What software and other technology marketers are doing wrong (quick improvements to aid your ROI)
- Why podcasting, blogs, white paper syndication and Webcasts are critical tools for every technology marketer