Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions by KnowledgeStorm, IncWelcome, Guest      sign in | register | help


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Research Abstract
Emerging Media Series:Listen How Podcasts Influence B2B Technology Purchase Decisions
by KnowledgeStorm, Inc

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Published on: July 2006
Type of content: PODCAST
Format: mp3 (8057 kb)
Price: FREE

Overview:
Blogs, podcasts, wikis, RSS feeds and other communication formats that emerged from niche communities, political pundits and news organizations are evolving into key elements of the B2B marketer's online toolkit. New research conducted by KnowledgeStorm and Universal McCann of 3,900 B2B technology buyers shows that technology buyers are not only interested in these new delivery channels, but they are using them to gather information and make decisions.

The study was conducted by KnowledgeStorm, the Internet's top-ranked search resource for technology solutions and information and Universal McCann, one of the world's largest media service firms, and was fielded in online format to its global registered user audience. Administered in June 2006, the survey represents responses from more than 3,900 participants on such topics as acceptance of podcasting, user preferences and influence on purchasing decisions - as well as opportunities and challenges facing this medium. The survey was answered by business and IT professionals across a variety of job titles, vertical industries and company sizes.

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