Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm WebinarsWelcome, Guest      sign in | register | help


   Search for:        Advanced Search
Research Abstract
Marketing and Demand Creation in B2B Marketplace: The Prospect's View
by KnowledgeStorm Webinars

> View this now

Published on: May 2006
Type of content: WEBCAST
Format: Audio (.mp3, .mp4, .m4a) (291 kb)
Price: FREE

Overview:
"Demand Creation: The Prospect's View," a Webcast presented by KnowledgeStorm and SiriusDecisions on Thursday, June 15, 2006.

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation -- not from your point of view, but from the prospects and customers you are spending millions of dollars to communicate with every single day. In this Webcast, we answer the following questions:

- Which demand creation tactics are viewed the most favorably in the b-to-b marketplace?
- Which tactics are starting to lose their appeal?
- How does a customer's buying process impact the type of tactics and approaches they react to?
- How does content affect the opinion of overall tactical appeal?
- What planning assumptions should you be using to develop your end-to-end demand creation plan?

Webcast details:
Event name: "Demand Creation: The Prospect's View"
Event date and time: Thursday, June 15, 2006 at 2:00 p.m. EST
Duration: 1 hour

> View Company Report
> View all content by this company
> Return to Search Results


STILL HAVE QUESTIONS?
         
  The Complete KnowledgeStorm Network of Technology Search Sites. Focused searching for faster results.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints




  TechTarget - The IT Media ROI Experts