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Research Abstract
A Guide To CRM ROI
by Relavis Corporation

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Published on: August 13, 2009
Type of content: WHITE PAPER
Format: Unknown
Length: 10 pages
Price: FREE

Overview:
The purpose of this paper is to provide a foundation for building, analyzing and interpreting a return on investment (ROI) model for your customer relationship management initiative. It is not intended to supplant more complex quantitative studies or models, but rather to provide you with a more objective and qualitative approach to measuring your return on investment.

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