This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

Consumers today tend to use a wide variety of communications devices and are expecting to get video content delivery to any screen. This videocast discusses a new multi-screen solution and how it can support these market needs. 

This article offers an in-depth overview of the just-released Intel Media SDK, an API that offers a single-source approach for targeting a broad range of Intel architectures. 

This Wainhouse Research application brief explores the results of a groundbreaking survey on the next generation of audio conferencing. Get acquainted with Web-controlled audio conferencing, including business benefits, real-world impact and recommended best practices. 

As organizations look for ways to improve business outcomes while reducing costs and encouraging environmental sustainability, many are turning to software-based conferencing and collaboration solutions for audio and Web conferencing. This paper explains some benefits realized by companies who have deployed these unified communications solutions. 

This webcast discusses real-time applications and successful strategies in voice delivery, video conferencing, and thin client delivery. 

See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. 

As technology evolves, there is a never-ending question to designers and implementers: "What is coming next?" The answer is "Collaboration." The move to collaboration is strengthened by the actions of Cisco and Microsoft, as they have each unveiled several collaborative technologies and the means to integrate them utilizing Web 2.0 programming. 

This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign. 

CROSSMARK helps retailers reach their sales objectives. When a large retail chain issued a request for proposal to update its product demonstration program in six weeks, CROSSMARK had to find a partner and launch a joint venture company to persuade the potential client it could make the deadline. Learn how Microsoft solutions got the job done. 

Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. 

See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. 

An intriguing triple-play is emerging - the combination of video communications, managed services and unified communications - to create a new approach to inter- and intra-company collaboration and operational excellence.