Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 

KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

In August 2007, CFO Research Services launched a research program to explore the ways in which the role of the finance team has changed in recent years. This report presents the findings of our online survey of 255 senior finance executives. 

With BlackBerry wireless technology and the development of ATSG's wireless workflow applications, we have simplified collecting and managing information to save you money. 

The ability to access and update Lotus Domino applications can be a simple and effective way to improve efficiency. Read this paper and learn how easy it can be to create BlackBerry applications that integrate with your Lotus Domino applications. 

This Webcast reviews the best practices and business drivers for mobilizing ITSM applications. 

J.J. Barnicke's sales people needed instant access to corporate property information to better serve clients and speed up sales cycles. They also needed wireless access to CRM data This case study explains how J.J. Barnicke is using BlackBerry and the sales force solution to access CRM information about clients. 

BlackBerry® Enterprise Server version 4.1 SP6 supports HTML and rich-content email messages for BlackBerry devices that are running BlackBerry® Device Software version 4.5 or later.