Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 

By automating and streamlining financial, customer relationship and supply chain processes, Microsoft Dynamics brings together people, processes and technologies, increasing the productivity and effectiveness of the business, and helping drive business success. Explore the Microsoft Dynamics Customer Model and how it's reflected in this software. 

Hear this Podcast to discover how you can rapidly synchronize your sales and customer service data with a variety of on-premise and on-demand systems. 

KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

Selling in today's economy is tough. And simply doing more of the same is not the way to survive, much less thrive, in today's economy. There are important dos and don'ts in times like these. This eBook is your industry-specific roadmap out of the economic slump. 

This paper examines how to conduct successful C-level sales calls and the psychological strategies and linguistic tactics that help you convince company leaders to buy. Read on to learn the five steps for conducting the successful C-level sales call. 

Every organization faces its own unique challenges in getting the job done. But at the end of the day, it all comes down to increasing revenue while decreasing expenses. See how Business Objects reporting solutions allow you to do just that. 

Learn why Data Reduction Systems, an information and data retention service provider switched Microsoft Dynamics CRM from salesforce.com to improve all areas of customer management. 

Find out how you can get the sales solution of the future today. In this webcast, you learn how creating a connected, collaborative sales team can help you win new business, as well as keep the business you already have. 

This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.