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KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up by KnowledgeStorm, Inc (E-mail this company) May 23, 2005 - (Free Research) The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process.  (WHITE PAPER) READ ABSTRACT |

Empower Your Consumer Research Department with Predictive Analytics by SPSS Inc. Worldwide Headquarters May 01, 2009 - (Free Research) In this case study of American Airlines, details are given of their choice to utilize SPSS to manage their customer information. Read on to see how an intensely competitive marketplace led American to chose SPSS.  (CASE STUDY) READ ABSTRACT |

Building the Business Case for Predictive Analytics: Nucleus Research by SPSS Inc. Worldwide Headquarters February 20, 2009 - (Free Research) Predictive analytics encompasses a variety of techniques from statistics and data mining that analyze current and historical data to make predictions about future events. In this Nucleus Research report, learn how your company can achieve ROI from Predictive analytics applications.  (WHITE PAPER) READ ABSTRACT |

Next steps for business intelligence by IBM September 25, 2009 - (Free Research) To find out more about how organizations can take the next steps with their BI initiatives, SearchDataManagement.com turned to Boris Evelson of Forrester Research. In this videocast, Boris will reveal some of the most important emerging trends in BI today and how organizations should start planning to take advantage of next-generation BI.  (VIDEO)

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company) June 21, 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 04, 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!  (WEBCAST) READ ABSTRACT |

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company) February 2007 - (Free Research) Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.  (WHITE PAPER) READ ABSTRACT |

Focusing on Value-Added Services in a Hosted Messaging Environment by Everyone.net December 2009 - (Free Research) Download this Osterman Research white paper today and learn about the additional services that will help to improve your business efficiency, meet security requirements and lower costs.  (WHITE PAPER) READ ABSTRACT |

Databases at Risk: Current State of Database Security (Enterprise Strategy Group) by Guardium September 2009 - (Free Research) This ESG Research Brief analyzes the current state of database security and categorizes databases as a “dangerous and growing security gap”. Read this brief which offers steps to improve database security across the enterprise.  (ANALYST BRIEF) READ ABSTRACT |

Bloor Research - Data Discovery Spotlight by Talend February 2009 - (Free Research) In this Spotlight Report, Research Director Philip Howard explains why data discovery is of fundamental importance to data integration, data quality, and many other projects ranging from business intelligence through master data management to data governance and data archival. Read on to learn more about the importance of data discovery.  (ANALYST REPORT) READ ABSTRACT |

BusinessWeek Research: Talent Management - The New Business Imperative by SAP AG August 2007 - (Free Research) Read this report to discover the views of senior human resource (HR) and information technology (IT) executives and CEOs at large and midsize companies about the talent shortage and how workforce planning can help executives address this coming crisis.  (WHITE PAPER) READ ABSTRACT |

Research Report on Virtualization and Cloud Computing in Test/Dev Environments by Platform Computing Corporation October 2009 - (Free Research) Read this report to learn the research findings of this study, which examined the challenges of managing Test/Dev environments and the opportunity for server virtualization and cloud computing to address them. This paper includes several graphs and an in-depth discussion of the advantages of private cloud computing.  (WHITE PAPER) READ ABSTRACT |

Selecting a SAP Managed Hosting Provider: Trends and Myths by Freudenberg IT June 2009 - (Free Research) Bill Martorelli, principal analyst for Forrester Research, discusses trends in the SAP managed hosting arena, myths about SAP managed hosting, and gives advice on creating RFPs and negotiating SLAs.  (PODCAST) READ ABSTRACT |

Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company) July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.  (WEBCAST) READ ABSTRACT |

New Research from Forrester Consulting: The Total Economic Impact™ Of Esker DeliveryWare by Esker Inc. July 2009 - (Free Research) Read this commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting on behalf of Esker to learn more about how beneficial going paperless can be for your company and how Esker DeliveryWare can help today.  (ANALYST REPORT) READ ABSTRACT |

Aberdeen Green IT Assessment and ROI Calculator by IBM September 2009 - (Free Research) This online assessment tool designed specifically for organizations seeking to improve their Green IT capabilities, performance and ROI.  (ASSESSMENT TOOL)

Presentation Transcript - Best Practices: Protect Your Online Revenue Through Web Performance Testing by Gomez October 2009 - (Free Research) This transcript will discuss optimizing application performance and quality, and various strategies that IDC sees in its research to help you improve your decision making about how you approach quality, management and performance optimization. Read on to learn more about how to protect your online revenue through web performance testing.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Preparing to Stay in Business - Storage Continuity Critical in 24-Hour World by CDW Corporation September 2009 - (Free Research) You probably think it couldn't happen to you, but disastrous events occur more often than not. Perhaps not a hurricane or earthquake or malicious attack, but there are potential risks for every business. Developing a solid data-recovery plan can keep your business up and running in the event of a disaster or other unfortunate event.  (WHITE PAPER) READ ABSTRACT |

Business Case for Data Protection: Study of CEOs and other C-level Executives by Ounce Labs, an IBM Company July 2009 - (Free Research) This study looks at what senior executives think about the value of corporate data protection efforts within their organizations. It is important for those individuals charged with managing a data protection program to understand how key decision makers in organizations perceive the importance of safeguarding sensitive and confidential information.  (ANALYST REPORT) READ ABSTRACT |

New Ponemon Study Reveals Disconnects in Building the Business Case for Data Protection by Ounce Labs, an IBM Company September 2009 - (Free Research) In this webcast, newly released research reveals that C-level executives lack confidence in their organization's ability to safeguard sensitive data. This survey, conducted by Ponemon Institute and sponsored by Ounce Labs, an IBM Company, determines what senior executives think about the value proposition of corporate data protection efforts.  (WEBCAST) READ ABSTRACT |

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.  (WEBCAST) READ ABSTRACT |

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company) August 2005 - (Free Research) This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.  (ANALYST REPORT) READ ABSTRACT |

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company) August 2005 - (Free Research) This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.  (WEBCAST) READ ABSTRACT |

Business Intelligence: Putting Information to Work by SAP AG January 2009 - (Free Research) Business intelligence (BI) can be considered critical to the very existence of most organisations. The purpose of this research was to explore whether and how companies are using BI to improve their businesses; to identify the obstacles they encounter in its use; and predict how BI will evolve in the next ten years.  (WHITE PAPER) READ ABSTRACT |

Learning from BPM Leaders: Benefits, Prerequisites and the Impact of Successful BPM Initiatives by SAP AG June 2009 - (Free Research) The experiences of BPM leaders have created, for CIOs just beginning the implementation process, a road map to success: improved business and IT communication, an overall refresh of roles and responsibilities and greater process flexibility - those that do BPM right reap the ultimate reward of business innovation: competitive advantage.  (WHITE PAPER) READ ABSTRACT |

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