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Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.  (CASE STUDY) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.  (WEBCAST) READ ABSTRACT |

Focusing on Value-Added Services in a Hosted Messaging Environment by Everyone.net December 2009 - (Free Research) Download this Osterman Research white paper today and learn about the additional services that will help to improve your business efficiency, meet security requirements and lower costs.  (WHITE PAPER) READ ABSTRACT |

Google Apps - Considerations for IT by Google Apps December 2009 - (Free Research) Tune into this expert podcast to learn why companies have chosen Google Apps to improve their IT infrastructures. Learn which technical and business factors drove one company to adopt this technology. Determine how this technology can be used in your IT environment to improve Web application performance.  (PODCAST) READ ABSTRACT |

Osterman Research: How to Lower Email Costs While Increasing Reliability by Concentric April 2009 - (Free Research) This white paper, sponsored by Concentric, discusses the critical nature of email and the importance of understanding the total cost of ownership for providing email. It also provides some examples of the cost of providing Exchange on-premise for organizations of various sizes developed from a cost model developed by Osterman Research.  (WHITE PAPER) READ ABSTRACT |

Protecting Microsoft Exchange by Double-Take Software October 2009 - (Free Research) Though the technological reasons to protect Exchange systems are obvious, there are quantifiable fiscal reasons to protect it as well. Learn how to protect and recover business critical data and applications relevant to your Exchange system.  (WHITE PAPER) READ ABSTRACT |

Microsoft Business Productivity Online Suite: Communicate Success by Microsoft November 2009 - (Free Research) So you want to supercharge your team's productivity? The key is to get them together. The tools you need are ready right now in the Microsoft Business Productivity Online Suite. Watch this informative video to learn about the myriad of features and benefits that this Microsoft solution has to offer.  (VIDEO) READ ABSTRACT |

Tableau Data Visualization Software Center by Tableau Software March 2008 - (Free Research) The next generation of business intelligent software can be found in this software center from Tableau. The resources compiled here explore ways your organization can get answers from the next generation of business intelligent software. Read more about how you can achieve fast analytics and visualization for everyone from Tableau.  (MICROSITE) READ ABSTRACT |

10 Ways to Reduce Your Email Costs Using Mimecast by Mimecast October 2009 - (Free Research) If you’re considering cutting costs by switching to email archiving and management in the cloud, this white paper contains useful information and best practices. Download it and learn 10 ways MimeCast can save you time and money using cloud-based email management.  (EGUIDE) READ ABSTRACT |

Lotus Symphony Demo by IBM October 2009 - (Free Research) Work smarter with Lotus Sympony document software from IBM.  (PRODUCT DEMO)

Online Services Delivers Enterprise-class Communications to Growing Retail Business by Microsoft November 2008 - (Free Research) This case study examines how Archiver, a national retailer, wanted to migrate from its old POP3-based e-mail system to an enterprise class messaging and collaboration system, but the cost and in-house IT resource requirements were too great.  (CASE STUDY) READ ABSTRACT |

Compliance Features in the 2007 Microsoft Office System by Microsoft November 2006 - (Free Research) This white paper showcases compliance-related features and extensibility opportunities with the 2007 Microsoft® Office system, and demonstrates how the Office system can help you meet the demands of regulatory compliance.  (WHITE PAPER) READ ABSTRACT |

An Expert Guide to SharePoint as an Email Archiving Solution by Mimosa Systems UK September 2009 - (Free Research) In this E-Guide, explore the benefits and drawbacks associated with using SharePoint as an archiving solution, and examine the overlap between SharePoint and Exchange to ensure your business selects the right platform to meet its needs.  (WHITE PAPER) READ ABSTRACT |

Presentation Transcript: Controlling Electronic Information: Managing the Flood by RSD September 2009 - (Free Research) Many companies use electronic documents to conduct business, but there is only so much storage to hold all of this data. This expert Presentation Transcript discusses how to archive messages without having to manually delete items on a monthly basis.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

Virtual Criminology Report 2009 -- Virtually Here: The Age of Cyber Warfare by McAfee, Inc. December 2009 - (Free Research) Is the “Age of Cyber War” at hand? Since our 2007 report, there have been increasing reports of cyber attacks and network infiltrations that appear to be linked to nation-states and political goals. We decided it was time to further examine whether cyber warfare is now a part of human conflict that we should get used to seeing more often.  (WHITE PAPER) READ ABSTRACT |

SheepDog Builds a Profitable IT Services Business Around Google Apps by Google Apps Authorized Reseller Program September 2009 - (Free Research) See how SheepDog used Google Apps to capitalize on growing business opportunities for advanced cloud computing solutions, generate both one-time and ongoing revenue streams, and build a lucrative and sustainable business model.  (CASE STUDY) READ ABSTRACT |

Improving Marketing Measurements, Operations, & ROI by Citrix Online August 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.  (WEBCAST) READ ABSTRACT |

The Forrester Wave: Email Filtering, Q2 2009 by McAfee, Inc. April 2009 - (Free Research) In late 2008, Forrester conducted an in-depth evaluation of email security filtering, based on 57 criteria. Despite the flurry of recent market acquisitions, we found that this market is still characterized by strong appliance vendors with upstart cloud providers poised to win market shares in the long run. Read on to learn more.  (ANALYST REPORT) READ ABSTRACT |

Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience by Wipro Technologies December 2009 - (Free Research) Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.  (WHITE PAPER) READ ABSTRACT |

Podcast: Integrating Customer Contact Preferences into your CRM System by Gryphon Networks December 2009 - (Free Research) This podcast shares techniques for communicating with your customers in an acceptable manner that fits their preferences while expanding your marketable universe.  (PODCAST) READ ABSTRACT |

Ready Access to Real-Time Data Helps Small Businesses Thrive by SAP AG February 2008 - (Free Research) Today there is new and affordable technology that enables small businesses to access current data from any location, respond quickly to change, and thrive in a volatile business environment. A good example of this technology is the SAP® Business One application. Read this white paper to learn more!  (WHITE PAPER) READ ABSTRACT |

Load Testing 2.0 - The Next Generation of Load Testing for the Web 2.0 World by Gomez July 2009 - (Free Research) Read this paper to learn why Load Testing 2.0 solutions are needed and who benefits. Learn best practices to get business value out of advanced load testing features, the limits of load testing 1.0 solutions, how today's approach complements existing 1.0 solutions, and what factors are important for selecting successful Load Testing 2.0 solutions.  (WHITE PAPER) READ ABSTRACT |

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds by SAP AG September 2008 - (Free Research) As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.  (WHITE PAPER) READ ABSTRACT |

How to Market and Sell Services with Webinars by Citrix Online November 2009 - (Free Research) This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.  (WEBCAST) READ ABSTRACT |

Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars by Citrix Online November 2009 - (Free Research) This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy.  (WHITE PAPER) READ ABSTRACT |

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