See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. 

This paper describes the HP approach and highlights the key opportunities to reduce the risks, costs, and time required to develop, deliver, and maintain high quality applications. 

If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 

In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

There are many reasons to deploy "rich media" content. This three-part article is not about the why, but the how. As with all online projects business leaders have to decide what makes the most sense for their company from both a financial and technical perspective. How will you deliver this fancy new content? 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

This paper focuses specifically on what application developers—specifically, ISVs and solution integrators—need to do in order to satiate this emerging market demand. Read on to learn some of Vivisimo's capabilities and how ISVs and solution integrators can leverage them to address evolving search challenges within their respective applications. 

Read this paper to learn why Load Testing 2.0 solutions are needed and who benefits. Learn best practices to get business value out of advanced load testing features, the limits of load testing 1.0 solutions, how today's approach complements existing 1.0 solutions, and what factors are important for selecting successful Load Testing 2.0 solutions. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

With the momentum of IP convergence and the movement toward an all digital world, professional communication systems combining telephony over IP, e-mail, instant messaging and audio/video conferencing services are sparking serious interest due to the benefits they offer. Read on to learn more. 

Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising.