Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. 

This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

In the previous two Connecting Through Content studies, B2B marketers and business and technology buyers weighed in on content distribution, lead follow-up and more. This final study in the series examines what happens once that registration has been submitted — the critical point of the program’s success or failure. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads. 

Check out this webinar to learn more about best practices for identifying and solving performance problems across the entire web application delivery chain. 

The browser wars bring fresh challenges for web designers and developers. This session enables you to understand JavaScript behavior and performance across browsers, as well as consider object load order differences. 

Read this case study to learn how BT selected Blue Coat ProxySG for its flexibility in combining user and application visibility, with extremely granular levels of security and control, to enforce rules that allowed undisruptive use of recreational applications and safe access to sites previously considered off-limits, such as MySpace. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism.