A new study, Define What's Valued Online, confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Learn about basic changes you can make to improve your online content. 

The best way to address Web 2.0 threats is to combine the best aspects of traditional security and control techniques with new technology designed to address the dynamic, real-time nature of Web 2.0. This paper describes how one such solution enables you to quickly implement a best practices approach to making Web 2.0 secure and effective. 

This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy. 

This paper addresses one of the critical IBM technologies for supporting agility and alignment, Business Event Processing (BEP). 

Before investing in an event management solution, you’ll want to know how the product will fit within your overall event-to-incident and problem management processes, including workflow, escalation and integration with service desk tools. Gartner assesses the vendor landscape in their latest Magic Quadrant for IT Event Correlation and Analysis. 

Learn how Key Energy Services, Inc., the largest rig-based oil well services company in the industry, is using Robot/SCHEDULE - the automated, job scheduler and batch management software across multiple platforms. 

Because organizations are demanding 24x7 availability from their IMS, DB2®, and VSAM applications, it is imperative that those applications do not experience outages. Read this whitepaper to find out how BMC's Hybrid Copy techniques help for faster system recovery in the event of a local outage. 

This paper encourages all businesses to consider a more formal "green" strategy in regards to client computing and the technology refresh cycle. The timing could not be better. There is also a business case to be made that the 'business as usual' environment could view the "green" initiative as a compelling event unto itself. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Use Event Monitors to create an event-driven schedule for your enterprise using system events on your Windows, UNIX, and Linux servers to launch reactive jobs through Robot/SCHEDULE. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

This white paper examines the vulnerabilities of today’s remote and branch office IT landscape, and details the advantages of a disk-based backup and recovery strategy for managing and protecting the data contained in these systems.