In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this. 

Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations. 

Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. 

This paper examines how to tap into the potential of your nimbler organization by instituting efficient operations. Learn how to predict and respond quickly to changing market trends and customer demands. 

Leading life sciences companies are recognizing the need for synchronized, enterprise-wide pricing and contract management processes. An integrated solution can provide the transparency needed to satisfy auditors, balance pricing with go-to-market strategies, and support sales and finance teams - including accurately predicting margins. 

Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this. 

As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation. 

This white paper discusses the nature of the retail marketplace moving forward and identifies the drivers behind retailers’ interest in data, network, and transaction security. Learn who the key decision makers in retail really are and find out how they play different roles depending on their size. 

This case study explores how SimplexGrinnell, a leader in fire and life-safety systems and services, has successfully employed the MarketTools CustomerSat enterprise feedback system to improve overall customer satisfaction by 210% and grow their business. 

Infor ERP SyteLine spans the business of manufacturing to align supply with demand and support the business and operational challenges of manufacturers. Download this demo to get a better understanding of how this software can benefit your company. 

This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience.