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Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

Data Quality: A Survival Guide For Marketing by SAP AG June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.  (WHITE PAPER) READ ABSTRACT |

Jeweler Moves to Online Services to Boost Productivity and Cut Costs by 90 Percent by Microsoft September 01, 2009 - (Free Research) REEDS Jewelers is a full-service, multichannel jewelery retailer with 67 stores in the United States and an online presence. REEDS subscribed to Microsoft® Business Productivity Online Standard Suite, part of Microsoft Online Services, to give employees online access to the latest communications programs.  (CASE STUDY) READ ABSTRACT |

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 01, 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.  (WHITE PAPER) READ ABSTRACT |

ESG report, Iron Mountain Simplifies the New E-mail Archive Decision by Iron Mountain Digital July 01, 2009 - (Free Research) Organizations that have yet to implement an e-mail archiving solution have a new decision: use an on-premises or cloud-based (sometimes referred to as Software as a Service or SaaS) solution? The latter is more viable when the archive service is delivered by a reputable, well-established provider such as Iron Mountain.  (WHITE PAPER) READ ABSTRACT |

Key Considerations in Building an E-mail Archiving and Compliance Strategy - Webcast by Hewlett-Packard Company October 14, 2009 - (Free Research) In this webcast, learn how Brunel University solved their email management challenges of massive email growth, lengthy tape backups and long searches. Discover how to develop an email archiving strategy that automatically captures, preserves and manages all corporate emails for compliance regulations.  (WEBCAST) READ ABSTRACT |

Key Considerations in Building an E-mail Archiving and Compliance Strategy by Hewlett-Packard Company June 01, 2009 - (Free Research) This paper by The Radicati Group examines the issues caused by exploding e-mail growth and presents key capabilities that e-mail archiving solutions must have to help you improve mailbox and e-mail storage management, e-discovery and data protection.  (WHITE PAPER) READ ABSTRACT |

Getting Started With E-mail Archiving for Exchange by Sherpa Software May 01, 2008 - (Free Research) This document discusses the reasons e-mail archiving is necessary, the benefits of archiving messages, the different options available for archiving, and how administrators can determine which option is best for a given company.  (WHITE PAPER) READ ABSTRACT |

Email and Web Security SaaS by Webroot Software, Inc. April 14, 2009 - (Free Research) Read this paper to learn about the many offerings of Webroot's Software as a Service (SaaS)-delivered e-mail and Web security suites, including anti-spam, anti-spyware, anti-virus, and email archiving and encryption.  (WHITE PAPER) READ ABSTRACT |

Information Governance Perspectives from RSD: E-mail Archiving by RSD August 17, 2009 - (Free Research) With the ever increasing compliance regulations in terms of E-mail archiving, It becomes clear that E-mail archiving is an information governance imperative. This paper presents the 3 technical challenges which should be understood when evaluating email archiving solutions  (WHITE PAPER) READ ABSTRACT |

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.  (WHITE PAPER) READ ABSTRACT |

Exchange Server 2010: What's New and What's Changed? by Global Knowledge August 27, 2009 - (Free Research) In this white paper, we will look at some of the key changes that will be revealed with the new version of Exchange and how these changes will impact the messaging environment.  (WHITE PAPER) READ ABSTRACT |

Make CRM Work the Way Salespeople Do by Oracle Corporation October 08, 2009 - (Free Research) This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.  (WHITE PAPER) READ ABSTRACT |

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst October 19, 2009 - (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.  (CASE STUDY) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company) April 06, 2006 - (Free Research) KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.  (WHITE PAPER) READ ABSTRACT |

Learn More About KnowledgeStorm by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.  (WHITE PAPER) READ ABSTRACT |

Getting Exchange 2010 Archiving Right by Symantec Corporation November 2009 - (Free Research) This paper is designed to help organizations understand some of the nuances separating Symantec's Enterprise Vault and Exchange 2010 e-mail management capabilities with a focus on "how they do it" rather than "what they call it." It also highlights archive-specific use cases so organizations focus on the problems and solutions.  (WHITE PAPER) READ ABSTRACT |

Turning the Tide with Perimeter Email Protection and Filtering Engines by Concentric May 2009 - (Free Research) Turning the tide of spam and other email threats that are destroying the business value of email requires new technology. The volume of spam and other email threats is growing and the cost of protecting email systems is increasing. Download this white paper for solutions to this growing problem.  (WHITE PAPER) READ ABSTRACT |

Should Your Email Live In The Cloud? A Comparative Cost Analysis by Google Apps January 2009 - (Free Research) This report presents a spreadsheet cost model to help you calculate your fully loaded on-premise email costs and compare it against cloud-based alternatives. Bottom line: Cloud-based email makes sense for companies or divisions as large as 15,000 users.  (ANALYST REPORT) READ ABSTRACT |

Reliable Email Security: Anti-virus with Improved Capture Rates and Minimal Server Burden by ESET September 2009 - (Free Research) AppRiver needed a very fast, lightweight antivirus engine that would complement their SecureTide service. After a thorough evaluation process, they found ESET NOD32 Antivirus to be the most reliable and stable platform. It now protects more than 50,000 mailboxes for AppRiver.  (CASE STUDY) READ ABSTRACT |

Do You Know Where Your Messages Are? by Sherpa Software September 2009 - (Free Research) This whitepaper will dicuss the need for message archiving in your organization by covering the cost of storage, retaining and protecting messages to stay compliant, features in Microsoft Exchange that help reduce mailbox size, PST management and much more.  (WHITE PAPER) READ ABSTRACT |

Keyword Search Strategies in E-Discovery by FTI Technology December 2009 - (Free Research) With data collections growing at an epic pace, legal teams must sift quickly through documents and e-mail at rates that would have seemed unrealistic just 5 years ago. Simply put, keyword search strategies break when thrown against the mountains of data which define today’s legal matters.  (WHITE PAPER) READ ABSTRACT |

Podcast: Exchange 2010 Roadmap Series: Virtualization by Dell, Inc. and Intel December 2009 - (Free Research) Although virtualization boasts many benefits, you may be wondering if it can help your organization. This mediacast, featuring expert, Lee Benjamin discusses the concerns IT pros have about virtualization and how to determine its worth for your company. Learn how Exchange 2010 supports virtualization and can be used to improve your backup strategy.  (PODCAST) READ ABSTRACT |

Exchange 2010 Roadmap Series: Virtualization by Dell, Inc. and Intel December 2009 - (Free Research) Although virtualization boasts many benefits, you may be wondering if it can help your organization. This mediacast, featuring expert, Lee Benjamin discusses the concerns IT pros have about virtualization and how to determine its worth for your company. Learn how Exchange 2010 supports virtualization and can be used to improve your backup strategy.  (WEBCAST) READ ABSTRACT |

Podcast: Exchange 2010 Roadmap Series: Performance And Sizing by Dell, Inc. and Intel December 2009 - (Free Research) In this mediacast, featuring Exchange expert, Lee Benjamin, learn how to use a storage calculator for optimal performance of your Exchange environment. Discover the new storage features of Exchange 2010 and how to utilize them for increased flexibility and reduced costs.  (PODCAST) READ ABSTRACT |

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