Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated. 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. 

This whitepaper explains why automated reconciliation is quickly evolving into a competitive necessity. The costs associated with manual reconciliation, the benefits from automation, and the best reconciliation workflow model will all be discussed. 

This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy. 

Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. 

The SAP for Oil & Gas solution portfolio provides functionality that gives fuel marketers and distributors visibility into their distribution network, integrates customer information, and automates processes to improve efficiency. 

This glossary is a guide to the most commonly used and confused IT terms, designed to help managers better communicate with (and understand) their IT staff. 

CIOs are increasingly approaching information management responsibilities with a risk management lens. This eGuide will look at how to take a strategic approach to risk management and compliance and mitigate operational risks of outsourcing services. Plus, how to define risks, core assets, and establish acceptable levels of risk will be discussed. 

This buyer's guide outlines features and capabilities that comprise an effective SIEM solution, discusses the benefits of each capability, and provides checklists to help you evaluate whether or not a particular vendor's solutions can address each of these areas. 

Data breaches run rampant and there is very little information about how to build a practical, effective data security program. We'll detail the steps to take and the technologies available to keep your organization's most valuable information assets safe. Read on to learn more about protecting the database without threatening the budget. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

Check out this expert eBook and get expert advice that can help your company successfully improve its threat management posture. 

This white paper provides an overview of the PMBOK® and the key process areas and functions within the IT Infrastructure Library.