In the previous two Connecting Through Content studies, B2B marketers and business and technology buyers weighed in on content distribution, lead follow-up and more. This final study in the series examines what happens once that registration has been submitted — the critical point of the program’s success or failure. 

KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 

In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close. 

Data deduplication is rapidly becoming a core fundamental of any storage system, and the implications go far beyond backup applications. Take this opportunity to learn the key differences between deduplication technologies available today. 

This paper explores the concerns and process roadmap of supply chain executives in high-tech industries. 

View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages. 

Find out how to incorporate governance into SharePoint customization to empower users while setting boundaries. 

Flexible software solutions that reduce costs while driving revenue expansion are welcome in any business climate. But when money is tight and markets are in a state flux, they are essential. Download this white paper for practical strategies on how to achieve this. 

As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions. 

Online communities, social networks, and global sharing of rich media are just a few of the new beyond-traditional extranet technologies being adopted today. This paper shows how to implement greater security for new social media enabled extranets, and how in-the-cloud services combined with mobile credentials enable two-factor authentication. 

Discover how investing in software development brings back returns with reduced cost and risk, improved time-to-market, and enhanced productivity by following the simple best practices discussed in this webcast. 

This video offers an overview of the cloud computing landscape as it relates to information security. Few organizations realize the vast and inherent risks that cloud computing presents, including data exposure, data loss, and a compromised infrastructure. View this video for detailed risk factors and how to secure cloud based services.