In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

In the previous two Connecting Through Content studies, B2B marketers and business and technology buyers weighed in on content distribution, lead follow-up and more. This final study in the series examines what happens once that registration has been submitted — the critical point of the program’s success or failure. 

This white paper will explain what to look for in a complete integration platform and how to use BI technology in conjunction with BAM tools to achieve zero information latency and self-correcting processes. 

Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated. 

Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. 

CarSound CFO Steve Ragow encourages you to take ownership of and master your ERP system to assure your success. 

Sterling Commerce Managed Services include Business-to-Business (B2B) integration solutions, allowing trading organizations to interact with each other across a secure network. Long considered as only appropriate for large organizations, Sterling Commerce Managed Services provide organizations of all sizes with the ability to trade and collaborate. 

This is a podcast of the overview and key findings from the final study in the Connecting Through Content series. 

SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation. 

This webcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient. 

How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. 

This podcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient. 

This webinar will go through the most critical challenges faced by mid-market companies, and illustrate how collecting and analyzing event data across the enterprise can address those challenges in the context of budget and staff constraints.