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How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

Emperors Palace: South African gaming resort takes the gamble out of marketing campaigns by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this.  (CASE STUDY) READ ABSTRACT |

Tableau Data Visualization Software Center by Tableau Software March 2008 - (Free Research) The next generation of business intelligent software can be found in this software center from Tableau. The resources compiled here explore ways your organization can get answers from the next generation of business intelligent software. Read more about how you can achieve fast analytics and visualization for everyone from Tableau.  (MICROSITE) READ ABSTRACT |

9 Management Practices for Exceptional Webinars by Citrix Online August 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.  (WHITE PAPER) READ ABSTRACT |

Best Practices: Protect Your Online Revenue Through Web Performance Testing by Gomez September 2009 - (Free Research) Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications.  (WEBCAST) READ ABSTRACT |

Virtual Criminology Report 2009 -- Virtually Here: The Age of Cyber Warfare by McAfee, Inc. December 2009 - (Free Research) Is the “Age of Cyber War” at hand? Since our 2007 report, there have been increasing reports of cyber attacks and network infiltrations that appear to be linked to nation-states and political goals. We decided it was time to further examine whether cyber warfare is now a part of human conflict that we should get used to seeing more often.  (WHITE PAPER) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

Data Quality: A Survival Guide For Marketing by SAP AG June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.  (WHITE PAPER) READ ABSTRACT |

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.  (WHITE PAPER) READ ABSTRACT |

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.  (WHITE PAPER) READ ABSTRACT |

Make CRM Work the Way Salespeople Do by Oracle Corporation October 2009 - (Free Research) This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.  (WHITE PAPER) READ ABSTRACT |

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst October 2009 - (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.  (CASE STUDY) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company) April 2006 - (Free Research) KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.  (WHITE PAPER) READ ABSTRACT |

Learn More About KnowledgeStorm by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.  (WHITE PAPER) READ ABSTRACT |

Retail Today: Understand Customers, Anticipate Needs, and Inspire Loyalty by SAP AG December 2007 - (Free Research) Read how the software and tools SAP provides can help retailers succeed today by understanding their customers, anticipating their needs, and inspiring their loyalty as long-term customers by meeting those needs as they arise.  (WHITE PAPER) READ ABSTRACT |

SheepDog Builds a Profitable IT Services Business Around Google Apps by Google Apps Authorized Reseller Program September 2009 - (Free Research) See how SheepDog used Google Apps to capitalize on growing business opportunities for advanced cloud computing solutions, generate both one-time and ongoing revenue streams, and build a lucrative and sustainable business model.  (CASE STUDY) READ ABSTRACT |

Do-It-Yourself Business Intelligence Done Right: The Secret Sauce is SaaS by myDIALS Inc. December 2009 - (Free Research) This Presentation Transcript, featuring Forrester Research, explains how Software as a Service business intelligence can deliver a more cost-effective way to get relevant information to those who need it faster than traditional business intelligence can.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

DirectAccess and Windows 7 Enterprise by Microsoft Corporation India Pvt Ltd December 2009 - (Free Research) With DirectAccess, users can easily navigate to internal file shares and access documents from a remote location just as if they were connected within the office. Management is also streamlined. Watch this video to learn more.  (VIDEO) READ ABSTRACT |

Video: Windows 7 Enterprise and BranchCache by Microsoft Corporation India Pvt Ltd December 2009 - (Free Research) BranchCache and Windows 7 Enterprise can help WAN utilization and increase responsiveness when accessing documents, web pages, and videos stored on file servers and internet sites running on Windows Server 2008. Watch this video to learn how.  (VIDEO) READ ABSTRACT |

Educators Aim to Improve Education, Trim Servers by 60 Percent using Virtualization by Microsoft Corporation India Pvt Ltd September 2008 - (Free Research) Read this case study to learn how the Kentucky Department of Education is using the Windows Server® 2008 operating system with Hyper-V™ technology to consolidate physical servers and Microsoft® System Center solutions to streamline server management.  (CASE STUDY) READ ABSTRACT |

Windows PowerShell in Windows Server 2008 R2 by Microsoft Corporation India Pvt Ltd August 2009 - (Free Research) To address the need for streamlined management, Windows Server 2008 R2 delivers a powerful yet easy-to-use management experience that encompasses both tools and best practices. Read this white paper to learn more.  (WHITE PAPER) READ ABSTRACT |

How Notebooks Increase Productivity, Enhance Customer Satisfaction, and Have a Reduced Total Cost of Ownership by Dell, Inc. and Intel October 2008 - (Free Research) Read this Forrester analyst report to learn how increased notebook deployments beyond just the road warriors and to the entire enterprise can benefit your company.  (ANALYST REPORT) READ ABSTRACT |

Taking the next step toward greater performance and cost efficiency in a dedupe solution? Go beyond the dedupe that you know. by FalconStor Software September 2009 - (Free Research) Join Brian Babineau, Senior Analyst with ESG, as he explores high-speed, power-efficient deduplication with industry innovators Nexsan and FalconStor who have formed a strategic venture to deliver the cost saving benefits of these technologies in an integrated system designed to optimize almost any backup environment and deliver immediate ROI.  (PODCAST) READ ABSTRACT |

High-speed, Power-efficient Deduplication: Saving Costs Without Sacrificing Performance by FalconStor Software September 2009 - (Free Research) Industry innovators Nexsan and FalconStor have formed a strategic venture to deliver the cost saving benefits of these technologies in an integrated system designed to optimize almost any backup environment and deliver immediate ROI.  (WEBCAST) READ ABSTRACT |

The Total Economic Impact™ Of Windows Server 2008 R2 Multicompany Case Study by Microsoft Corporation India Pvt Ltd November 2009 - (Free Research) The purpose of this study is to provide a framework to evaluate the potential financial impact of Windows Server 2008 R2 on their organizations. Forrester's aim is to show all calculations and assumptions used in the analysis. Use this study to better understand and communicate a business case for investing in Windows Server 2008 R2.  (CASE STUDY) READ ABSTRACT |

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