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How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

9 Management Practices for Exceptional Webinars by Citrix Online August 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.  (WHITE PAPER) READ ABSTRACT |

Best Practices: Protect Your Online Revenue Through Web Performance Testing by Gomez September 2009 - (Free Research) Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications.  (WEBCAST) READ ABSTRACT |

Emperors Palace: South African gaming resort takes the gamble out of marketing campaigns by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this.  (CASE STUDY) READ ABSTRACT |

Tableau Data Visualization Software Center by Tableau Software March 2008 - (Free Research) The next generation of business intelligent software can be found in this software center from Tableau. The resources compiled here explore ways your organization can get answers from the next generation of business intelligent software. Read more about how you can achieve fast analytics and visualization for everyone from Tableau.  (MICROSITE) READ ABSTRACT |

Virtual Criminology Report 2009 -- Virtually Here: The Age of Cyber Warfare by McAfee, Inc. December 2009 - (Free Research) Is the “Age of Cyber War” at hand? Since our 2007 report, there have been increasing reports of cyber attacks and network infiltrations that appear to be linked to nation-states and political goals. We decided it was time to further examine whether cyber warfare is now a part of human conflict that we should get used to seeing more often.  (WHITE PAPER) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

Data Quality: A Survival Guide For Marketing by SAP AG June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.  (WHITE PAPER) READ ABSTRACT |

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.  (WHITE PAPER) READ ABSTRACT |

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.  (WHITE PAPER) READ ABSTRACT |

Make CRM Work the Way Salespeople Do by Oracle Corporation October 2009 - (Free Research) This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.  (WHITE PAPER) READ ABSTRACT |

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst October 2009 - (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.  (CASE STUDY) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company) April 2006 - (Free Research) KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.  (WHITE PAPER) READ ABSTRACT |

Learn More About KnowledgeStorm by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.  (WHITE PAPER) READ ABSTRACT |

Retail Today: Understand Customers, Anticipate Needs, and Inspire Loyalty by SAP AG December 2007 - (Free Research) Read how the software and tools SAP provides can help retailers succeed today by understanding their customers, anticipating their needs, and inspiring their loyalty as long-term customers by meeting those needs as they arise.  (WHITE PAPER) READ ABSTRACT |

Define What's Valued Online - A Webcast Presented by KnowledgeStorm by KnowledgeStorm Webinars (E-mail this company) September 2005 - (Free Research) The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying.  (WEBCAST) READ ABSTRACT |

IBM Smarter Products Webcast: The Payoff of Driving Requirements Management Across Product Development by IBM December 2009 - (Free Research) Join our industry panel of experts from EADS, CareFusion, and Chrysler as they discuss their experiences in implementing a structured approach to requirements management based on IBM Rational software.  (WEBCAST)

On Demand Webcast: Improving Service Delivery with Intelligent Document Capture by EMC Corporation November 2009 - (Free Research) This EMC webcast series will show how you can deliver these benefits by digitizing, securing, and automating operational processes to create a Connected Government. Download this webcast series to discover technologies that can transform your agency's operations.  (WEBCAST) READ ABSTRACT |

A Network Assessment: All Will Be Revealed by Blue Coat December 2008 - (Free Research) View this webcast to learn how to treat your network as a business asset and get more out of your network. This webcast highlights a solution to increase visibility and network assessment which will help contain costs.  (WEBCAST) READ ABSTRACT |

Geek Speak Webcast: Network Monitoring Fundamentals by SolarWinds, Inc. October 2009 - (Free Research) On this webcast I'm going to put on my drill sergeant's hat and we're going to learn the basics that every network engineer, server chick, network manager, or IT dude should know about managing networks. This is going to be a no-frills webcast where we focus on the fundamentals and making sure that we all understand them.  (WEBCAST) READ ABSTRACT |

Get the Facts: Comparing BlackBerry to Alternative Wireless Solutions by BlackBerry August 2007 - (Free Research) Attend this on-demand webcast now for the latest information on wireless technology that will assist you in making the best wireless decision for your organization.  (WEBCAST) READ ABSTRACT |

Maintaining and Monitoring the Blackberry Enterprise Server by BlackBerry January 2009 - (Free Research) This webcast covers the topics like managing business continuity, planning for high availability, determining a recovery timeline, maintaining the BlackBerry® Enterprise Server and monitoring the BlackBerry Enterprise Server.  (WEBCAST) READ ABSTRACT |

On Demand Webcast: Sizing Infrastructure for Virtual Desktop Infrastructure (VDI) Scalability with VMware and Dell by Dell, Inc. November 2009 - (Free Research) This webcast discusses virtual desktop architecture, the role of virtualized iSCSI SANs in simplifying infrastructure, and server and storage best practices.  (WEBCAST) READ ABSTRACT |

Voice and Video: Breaking the Bandwidth Barrier by Blue Coat October 2009 - (Free Research) This webcast takes a look at the bandwidth issues that inevitably come up with the use of voice and video conferencing over IP. It covers issues like voice quality metrics, tips and tricks for improving voice quality, and the similarities between managing video and voice content. Read on to learn more.  (WEBCAST) READ ABSTRACT |

AT&T's Video in the Enterprise Webcast by AT&T Corp October 2009 - (Free Research) Videoconferencing, training, surveillance, and executive communications are leading use cases for enterprise video. In this webcast, IDC Analyst Melissa Webster discusses the "operationalization" of video in organizations and AT&T's Ethan Fox explains how to manage its distribution across the corporate network.  (PRESENTATION)

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