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How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

Tableau Data Visualization Software Center by Tableau Software March 2008 - (Free Research) The next generation of business intelligent software can be found in this software center from Tableau. The resources compiled here explore ways your organization can get answers from the next generation of business intelligent software. Read more about how you can achieve fast analytics and visualization for everyone from Tableau.  (MICROSITE) READ ABSTRACT |

Emperors Palace: South African gaming resort takes the gamble out of marketing campaigns by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this.  (CASE STUDY) READ ABSTRACT |

Make CRM Work the Way Salespeople Do by Oracle Corporation October 2009 - (Free Research) This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.  (WHITE PAPER) READ ABSTRACT |

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst October 2009 - (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.  (CASE STUDY) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

9 Management Practices for Exceptional Webinars by Citrix Online August 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.  (WHITE PAPER) READ ABSTRACT |

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.  (WHITE PAPER) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company) April 2006 - (Free Research) KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.  (WHITE PAPER) READ ABSTRACT |

Learn More About KnowledgeStorm by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.  (WHITE PAPER) READ ABSTRACT |

Best Practices: Protect Your Online Revenue Through Web Performance Testing by Gomez September 2009 - (Free Research) Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications.  (WEBCAST) READ ABSTRACT |

Virtual Criminology Report 2009 -- Virtually Here: The Age of Cyber Warfare by McAfee, Inc. December 2009 - (Free Research) Is the “Age of Cyber War” at hand? Since our 2007 report, there have been increasing reports of cyber attacks and network infiltrations that appear to be linked to nation-states and political goals. We decided it was time to further examine whether cyber warfare is now a part of human conflict that we should get used to seeing more often.  (WHITE PAPER) READ ABSTRACT |

Data Quality: A Survival Guide For Marketing by SAP AG June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.  (WHITE PAPER) READ ABSTRACT |

Retail Today: Understand Customers, Anticipate Needs, and Inspire Loyalty by SAP AG December 2007 - (Free Research) Read how the software and tools SAP provides can help retailers succeed today by understanding their customers, anticipating their needs, and inspiring their loyalty as long-term customers by meeting those needs as they arise.  (WHITE PAPER) READ ABSTRACT |

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.  (WHITE PAPER) READ ABSTRACT |

SheepDog Builds a Profitable IT Services Business Around Google Apps by Google Apps Authorized Reseller Program September 2009 - (Free Research) See how SheepDog used Google Apps to capitalize on growing business opportunities for advanced cloud computing solutions, generate both one-time and ongoing revenue streams, and build a lucrative and sustainable business model.  (CASE STUDY) READ ABSTRACT |

The Agile Project Manager by VersionOne Inc. June 2009 - (Free Research) This white paper will explore the impact agile development methodologies are having on the Project Management community, what new skills are required, and what the Project Manager can do to ease the transition.  (WHITE PAPER) READ ABSTRACT |

Five Myths of Agile Development by VersionOne Inc. September 2008 - (Free Research) In this white paper, you will gain insight into five myths commonly associated with agile development. Explore what agile development is in reality, what it is not, and the true benefits of transitioning to agile methods in your organization.  (WHITE PAPER) READ ABSTRACT |

Agile Development: A Manager's Roadmap for Success by VersionOne Inc. September 2008 - (Free Research) This white paper presents the key characteristics of successful agile managers as they introduce and scale agile methods. Learn what agile managers can do to help their teams and organizations adopt agile development practices to deliver real...  (WHITE PAPER) READ ABSTRACT |

How to Upgrade to Blackberry Enterprise Server Software Version 4.1.5 by BlackBerry January 2009 - (Free Research) In this webcast you will learn the different methods available to upgrade the BlackBerry Enterprise Server such as overwriting the existing BlackBerry Enterprise Server.  (WEBCAST) READ ABSTRACT |

Policy Reference Guide: Blackberry Enterprise Server by BlackBerry December 2008 - (Free Research) Devices that are running the BlackBerry Application Suite can use all the IT policy rules that are associated with the supported features of the BlackBerry Application Suite.  (WHITE PAPER) READ ABSTRACT |

Do-It-Yourself Business Intelligence Done Right: The Secret Sauce is SaaS by myDIALS Inc. December 2009 - (Free Research) This Presentation Transcript, featuring Forrester Research, explains how Software as a Service business intelligence can deliver a more cost-effective way to get relevant information to those who need it faster than traditional business intelligence can.  (PRESENTATION TRANSCRIPT) READ ABSTRACT |

The Agile Checklist by VersionOne Inc. July 2009 - (Free Research) This paper presents a set of agile meeting and facilitation checklists that offer an easy framework to help guide software development teams through the various agile cycles. Read on to learn about the Agile Development Rhythms and start using the checklists presented herein to help get through the various agile cycles.  (WHITE PAPER) READ ABSTRACT |

The Agile Business Analyst by VersionOne Inc. September 2008 - (Free Research) This white paper discusses the significant impact of agile development techniques on the business analyst community. Gain insight into the skills required by analysts for effective agile development, as well as the steps for a transition to agile...  (WHITE PAPER) READ ABSTRACT |

Agile Development: Sure-Fire Ways to Fail When You Scale by VersionOne Inc. September 2008 - (Free Research) While there are many "how to" options to extending agile beyond a few teams, this white paper focuses on critical recommendations for organizations moving to full-scale agile development. Avoiding these pitfalls can mean the difference between...  (WHITE PAPER) READ ABSTRACT |

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