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Emperors Palace: South African gaming resort takes the gamble out of marketing campaigns by SPSS Inc. Worldwide Headquarters May 04, 2009 - (Free Research) Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this.  (CASE STUDY) READ ABSTRACT |

Tableau Data Visualization Software Center by Tableau Software March 10, 2008 - (Free Research) The next generation of business intelligent software can be found in this software center from Tableau. The resources compiled here explore ways your organization can get answers from the next generation of business intelligent software. Read more about how you can achieve fast analytics and visualization for everyone from Tableau.  (MICROSITE) READ ABSTRACT |

9 Management Practices for Exceptional Webinars by Citrix Online August 19, 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.  (WHITE PAPER) READ ABSTRACT |

Brand Management - Leveraging the Power of Integrated Marketing by SAP AG February 01, 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.  (WHITE PAPER) READ ABSTRACT |

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.  (WHITE PAPER) READ ABSTRACT |

Make CRM Work the Way Salespeople Do by Oracle Corporation October 08, 2009 - (Free Research) This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.  (WHITE PAPER) READ ABSTRACT |

Learn More About KnowledgeStorm by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.  (WHITE PAPER) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company) April 2006 - (Free Research) KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.  (WHITE PAPER) READ ABSTRACT |

Best Practices: Protect Your Online Revenue Through Web Performance Testing by Gomez September 2009 - (Free Research) Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications.  (WEBCAST) READ ABSTRACT |

Virtual Criminology Report 2009 -- Virtually Here: The Age of Cyber Warfare by McAfee, Inc. December 2009 - (Free Research) Is the “Age of Cyber War” at hand? Since our 2007 report, there have been increasing reports of cyber attacks and network infiltrations that appear to be linked to nation-states and political goals. We decided it was time to further examine whether cyber warfare is now a part of human conflict that we should get used to seeing more often.  (WHITE PAPER) READ ABSTRACT |

Data Quality: A Survival Guide For Marketing by SAP AG June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.  (WHITE PAPER) READ ABSTRACT |

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.  (WHITE PAPER) READ ABSTRACT |

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst October 2009 - (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.  (CASE STUDY) READ ABSTRACT |

Retail Today: Understand Customers, Anticipate Needs, and Inspire Loyalty by SAP AG December 2007 - (Free Research) Read how the software and tools SAP provides can help retailers succeed today by understanding their customers, anticipating their needs, and inspiring their loyalty as long-term customers by meeting those needs as they arise.  (WHITE PAPER) READ ABSTRACT |

SOA and BPM: Aligning Business Needs with Your Architecture by IBM September 2009 - (Free Research) View this videocast and learn about the intersection of business process management (BPM) and service-oriented architecture (SOA), with an emphasis on how architecture forms the key foundation for business execution.  (VIDEO)

Podcast: Driving Effective Software Quality to Address Application Complexity by Hewlett-Packard Company December 2009 - (Free Research) Join Melinda Ballou as she answers how organizations can be successful and maintain high-performing business-critical software with fewer resources and strategies for successful quality adoption.  (PODCAST) READ ABSTRACT |

Converging Voice and IT Networks to Mobilize the Enterprise by Hewlett-Packard Company September 2009 - (Free Research) Because employees on the move require consistent access to people and data, enterprises have invested heavily in communications. HP and Ericsson have combined their strengths to provide an innovative, standards-based framework to unify and consolidate all the elements of an enterprise communications infrastructure.  (WHITE PAPER) READ ABSTRACT |

Eight Requirements for Self-Service IT and the Next Generation Data Center by newScale, Inc. December 2009 - (Free Research) This paper examines the requirements and provides guidance on leveraging the resultant capabilities to their full potential. The paper focuses on VMware environments because it represents the majority of virtualization implementations.  (WHITE PAPER) READ ABSTRACT |

The Building Blocks for Private Cloud: Automation, Virtualization, and Cloud Service Management by newScale, Inc. December 2009 - (Free Research) This paper presents the building blocks for private cloud, which include virtualization, automation and cloud service management. Read on to learn more about each building block and how they can be used to create a successful private cloud.  (WHITE PAPER) READ ABSTRACT |

Butler Group Technology Audit for Blaze Advisor 6.5 by FICO October 2008 - (Free Research) Download this analyst report and discover how Blaze Advisor provides a high-performance runtime environment for .NET, Java, Service Oriented Architecture (SOA), or legacy applications and features strong change management through its rules repository.  (ANALYST REPORT) READ ABSTRACT |

Decide to Survive: Four Imperatives that make Decision Management Essential in Today's Uncertain Environment by FICO February 2009 - (Free Research) Download this paper and learn about a decision making solution that will help you survive in this difficult economy by managing decisions with greater precision, agility, speed and consistency while driving down costs.  (WHITE PAPER) READ ABSTRACT |

Virtualization: The Architectural Foundation for Dynamic IT by Microsoft Corporation India Pvt Ltd February 2009 - (Free Research) This paper offers a strategic picture of virtualized infrastructure as a whole. It goes on to outline how to get started with virtualization technologies as part of the Dynamic Systems Initiative.  (WHITE PAPER) READ ABSTRACT |

Get Serious About SOA Governance: A Five-Step Action Plan for Architects by Oracle Corporation August 2008 - (Free Research) Whether your organization's service-oriented architecture (SOA) has 50 services being used by one customer, or 50 customers using one service, you need SOA governance; increased business agility depends on it.  (WHITE PAPER) READ ABSTRACT |

A Revolution in Agility: Business Integration Through Service Oriented Architecture by Oracle Corporation August 2008 - (Free Research) In today's rapidly changing business environment, organizations of all types face one common and persistent challenge: how to become—and remain—agile enough to satisfy ever-increasing customer expectations and accommodate new compliance mandates, all while staying ahead of the competition. The solution is building business based on SOA principles.  (WHITE PAPER) READ ABSTRACT |

SOA Centers of Excellence: Preserving Order Amid Change by Oracle Corporation March 2008 - (Free Research) There is only one good way to approach the adoption and facilitation of SOA and Web services, and that is to establish, right from the beginning, a corporate Center of Excellence to guide the revolution from making a compelling business case to putting in place a long-term solution for measuring and improving on every success.  (WHITE PAPER) READ ABSTRACT |

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