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How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.  (ANALYST REPORT) READ ABSTRACT |

Infor Permission-based Marketing Campaigns by Infor CRM July 2009 - (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.  (PRODUCT DEMO) READ ABSTRACT |

Award-Winning VoIP Provider Deploys Five9 in Profit Centers to Launch Marketing Campaigns by Five9 September 2009 - (Free Research) Read case study to learn how Vonage selected the Five9 Virtual Call Center Suite to launch an ambitious campaign to win back over 70,000 customers. Read on to learn how Five9 Virtual Call Center Suite offers superior-quality VoIP, predictive dialer, inbound call capabilities, comprehensive management and customer tracking tools, and more.  (CASE STUDY) READ ABSTRACT |

Emperors Palace: South African gaming resort takes the gamble out of marketing campaigns by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this.  (CASE STUDY) READ ABSTRACT |

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division September 2009 - (Free Research) This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.  (PODCAST) READ ABSTRACT |

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division September 2009 - (Free Research) This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.  (WEBCAST) READ ABSTRACT |

Tableau Data Visualization Software Center by Tableau Software March 2008 - (Free Research) The next generation of business intelligent software can be found in this software center from Tableau. The resources compiled here explore ways your organization can get answers from the next generation of business intelligent software. Read more about how you can achieve fast analytics and visualization for everyone from Tableau.  (MICROSITE) READ ABSTRACT |

9 Management Practices for Exceptional Webinars by Citrix Online August 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.  (WHITE PAPER) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company) April 2006 - (Free Research) KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.  (WHITE PAPER) READ ABSTRACT |

Learn More About KnowledgeStorm by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. With our premier network, search expertise and performance tools and services, KnowledgeStorm provides technology vendors the most opportunities to reach buyers on the Internet and convert them into Web leads.  (WHITE PAPER) READ ABSTRACT |

Data Quality: A Survival Guide For Marketing by SAP AG June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.  (WHITE PAPER) READ ABSTRACT |

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.  (WHITE PAPER) READ ABSTRACT |

Avatars Proven to Increase Advertising Effectiveness by Humanity Interactive September 2009 - (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.  (CASE STUDY) READ ABSTRACT |

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst by Birst October 2009 - (Free Research) In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.  (CASE STUDY) READ ABSTRACT |

Make CRM Work the Way Salespeople Do by Oracle Corporation October 2009 - (Free Research) This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.  (WHITE PAPER) READ ABSTRACT |

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.  (WHITE PAPER) READ ABSTRACT |

Retail Today: Understand Customers, Anticipate Needs, and Inspire Loyalty by SAP AG December 2007 - (Free Research) Read how the software and tools SAP provides can help retailers succeed today by understanding their customers, anticipating their needs, and inspiring their loyalty as long-term customers by meeting those needs as they arise.  (WHITE PAPER) READ ABSTRACT |

SheepDog Builds a Profitable IT Services Business Around Google Apps by Google Apps Authorized Reseller Program September 2009 - (Free Research) See how SheepDog used Google Apps to capitalize on growing business opportunities for advanced cloud computing solutions, generate both one-time and ongoing revenue streams, and build a lucrative and sustainable business model.  (CASE STUDY) READ ABSTRACT |

Don’t Let Outdated Telephony Hardware Slow You Down: Unifying Contact Centers Regardless of Location, Hardware Infrastructure or Agent Count by inContact December 2009 - (Free Research) Frequently, organizations that operate contact centers are faced with the challenge of working with inadequate telephony equipment. Frustrations range from having to get a few more years out of telephone equipment to having disparate systems. Read this white paper to learn about how contact centers can resolve these telecommunications complexities.  (WHITE PAPER) READ ABSTRACT |

A Unified Approach to Managing the Virtual Infrastructure by Forsythe November 2009 - (Free Research) Managing the virtual infrastructure end-to-end is becoming more challenging as virtual environments continue to grow and more data center elements meld into the "cloud". This whitepaper will discuss the push for continued virtualization and the "cloud", and present you with questions that will help you create the best organizational strategy.  (WHITE PAPER) READ ABSTRACT |

How Channel Providers can Capitalize on the DLP Craze by Sophos Inc. November 2009 - (Free Research) Securing laptops and other client hardware continues to be a challenge for end-user companies, which sets up interesting business growth opportunities for channel partners. In this podcast, find out the changes Sophos has made recently in the channel space, and how those changes may support the growth of your business.  (PODCAST) READ ABSTRACT |

Performance Comparison of a Dell Latitude Netbook and Previous Generation Dell Latitude Notebooks by Dell, Inc. and Intel October 2009 - (Free Research) Dell commissioned Principled Technologies (PT) to run a set of performacne tests on a current Intel® processor-based Dell™ Latitude™ netbook and two previous generation Intel processor-based Dell Latitude notebook systems. Read this analyst report to discover the results.  (ANALYST REPORT) READ ABSTRACT |

Dell, Intel, & Microsoft Deliver Groundbreaking Efficiency and Productivity by Dell, Inc. and Intel November 2009 - (Free Research) Dell systems with Intel® vPro™ technology running Microsoft® Windows® 7 can enhance your user experience and help optimize your IT resources helping to save time and money.  (DATA SHEET) READ ABSTRACT |

IT Briefing: How NOT to waste 50% of your virtualization budget by HP, Citrix, and Intel November 2009 - (Free Research) The costs for power, cooling, server management and administration are now consuming more of IT budgets than even the cost for new hardware. In this TechTarget IT Briefing, you'll learn about Citrix Essentials, Intel Xeon 5500, and HP ProLiant G6 for XenServer.  (IT BRIEFING) READ ABSTRACT |

How NOT to waste 50% of your virtualization budget by HP, Citrix, and Intel October 2009 - (Free Research) In this webcast, viewers will discover a new combination of tools that can help them transform their IT systems into agile, virtual infrastructures. Discover how to leverage this approach for a quicker return on investment and reduced operations, management and networking costs.  (WEBCAST) READ ABSTRACT |

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