In the previous two Connecting Through Content studies, B2B marketers and business and technology buyers weighed in on content distribution, lead follow-up and more. This final study in the series examines what happens once that registration has been submitted — the critical point of the program’s success or failure. 

In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close. 

Online communities, social networks, and global sharing of rich media are just a few of the new beyond-traditional extranet technologies being adopted today. This paper shows how to implement greater security for new social media enabled extranets, and how in-the-cloud services combined with mobile credentials enable two-factor authentication. 

Flexible software solutions that reduce costs while driving revenue expansion are welcome in any business climate. But when money is tight and markets are in a state flux, they are essential. Download this white paper for practical strategies on how to achieve this. 

Sterling Commerce Managed Services include Business-to-Business (B2B) integration solutions, allowing trading organizations to interact with each other across a secure network. Long considered as only appropriate for large organizations, Sterling Commerce Managed Services provide organizations of all sizes with the ability to trade and collaborate. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

One of the leading questions IT organizations face when thinking about their installed base of servers is when and how to refresh those servers. This white paper discusses why you should refresh, provides common approaches meet new requirements, and explores the x86-based Sun server line using Intel Xeon processors. 

In this podcast, senior enterprise IT architect Nelson Ruest breaks down VMware ESX Server, Citrix XenServer and Hyper-V, providing details on what each product has to offer. 

This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience. 

Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. 

Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.