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New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 04, 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free!  (WEBCAST) READ ABSTRACT |

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.  (WEBCAST) READ ABSTRACT |

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.  (CASE STUDY) READ ABSTRACT |

How Savvy Technology Marketers Can Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc (E-mail this company) October 2005 - (Free Research) The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.  (WHITE PAPER) READ ABSTRACT |

Enterprise Performance Management - Financial Excellence and Beyond by SAP AG February 2008 - (Free Research) Read why top CFOs are shifting from their traditional financial role dealing with standardized business processes and systems to that of change agent and strategic advisor to the CEO.  (WHITE PAPER) READ ABSTRACT |

B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online December 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.  (WHITE PAPER) READ ABSTRACT |

Best Practices: Real-World Performance Testing and the “aha” Moment by Gomez September 2009 - (Free Research) Tune in to this podcast now for expert insight on the connection between web performance testing and the bottom line, and pointers and best practices for ensuring the success of your critical eBusiness initiatives.  (PODCAST) READ ABSTRACT |

Best Practices: Protect Your Online Revenue Through Web Performance Testing by Gomez September 2009 - (Free Research) Tune in to this webcast to hear from an industry expert as she discusses drivers and best practices for effective web performance testing and quality life-cycle management for today's rich and complex applications.  (WEBCAST) READ ABSTRACT |

Control Your Email Environment with these 11 Tips by Iron Mountain Digital September 2009 - (Free Research) The handling of email has become a critical business, IT and regulatory issue, driving a need for email archiving solutions in many organizations. This whitepaper will cover archiving and email management, eDiscovery and knowledge management.  (WHITE PAPER) READ ABSTRACT |

Leveraging WAN Application Delivery Solutions to Accelerate and Secure Your Software-as-a-Service Capabilities by Blue Coat March 2008 - (Free Research) This whitepaper examines the business implications of the SaaS movement, the escalating performance and security expectations, and how a growing number of companies are safeguarding and accelerating these ondemand applications with proxy-based wide-area network (WAN) application delivery solutions.  (WHITE PAPER) READ ABSTRACT |

High-Tech Industries: The Supply Chain Executive's Strategic Agenda by SAP AG September 2008 - (Free Research) This paper explores the concerns and process roadmap of supply chain executives in high-tech industries.  (WHITE PAPER) READ ABSTRACT |

How to Assure ERP Success: Taking Ownership by IFS January 2009 - (Free Research) CarSound CFO Steve Ragow encourages you to take ownership of and master your ERP system to assure your success.  (WHITE PAPER) READ ABSTRACT |

Sterling Commerce: Managed Services by Sterling Commerce September 2009 - (Free Research) Sterling Commerce Managed Services include Business-to-Business (B2B) integration solutions, allowing trading organizations to interact with each other across a secure network. Long considered as only appropriate for large organizations, Sterling Commerce Managed Services provide organizations of all sizes with the ability to trade and collaborate.  (WHITE PAPER) READ ABSTRACT |

Connecting Through Content, Issue Three: Putting It All Together -- Driving Content Marketing Success by KnowledgeStorm, Inc (E-mail this company) August 2007 - (Free Research) In the previous two Connecting Through Content studies, B2B marketers and business and technology buyers weighed in on content distribution, lead follow-up and more. This final study in the series examines what happens once that registration has been submitted — the critical point of the program’s success or failure.  (ANALYST REPORT) READ ABSTRACT |

Connecting Through Content Issue Three Podcast by KnowledgeStorm, Inc (E-mail this company) August 2007 - (Free Research) This is a podcast of the overview and key findings from the final study in the Connecting Through Content series.  (PODCAST) READ ABSTRACT |

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company) February 2007 - (Free Research) Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.  (WHITE PAPER) READ ABSTRACT |

Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc (E-mail this company) April 2006 - (Free Research) KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.  (WHITE PAPER) READ ABSTRACT |

Connecting Through Content, Issue Two by KnowledgeStorm, Inc (E-mail this company) May 2007 - (Free Research) Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated.  (ANALYST REPORT) READ ABSTRACT |

Using Webinars to Engage Prospects by Citrix Online August 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.  (WEBCAST) READ ABSTRACT |

10 Quick Wins for Sales & Marketing by ZoomInfo November 2009 - (Free Research) In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.  (EBOOK) READ ABSTRACT |

Podcast - Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) March 2006 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (PODCAST) READ ABSTRACT |

Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) May 2005 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (WHITE PAPER) READ ABSTRACT |

Business Ready Configurations for Virtualization with Dell™ PowerEdge™ Blade Servers, Dell Equallogic™ Storage, and VMware Infrastructure™ by Dell, Inc. and Intel May 2009 - (Free Research) This white paper provides an overview of recommended servers, storage, software, and services. It can be used to plan, scope, and procure the required components to set up a virtualization infrastructure.  (WHITE PAPER) READ ABSTRACT |

Are Proxy Anonymizers Putting Your Enterprise in Peril? by M86 Security UK September 2009 - (Free Research) This free white paper explores how education and policy enforcement can help prevent the threat posed by proxy anonymizers. This white paper looks at how to go beyond a basic URL-based filtering solution and block Anonymous Proxies including stopping HTTPS, blocking inappropriate images and proxy pattern blocking.  (WHITE PAPER) READ ABSTRACT |

Data Deduplication Background - A Technical White Paper by Quantum Corporation June 2009 - (Free Research) The purpose of data deduplication is to increase the amount of information that can be stored on disk arrays and to increase the effective amount of data that can be transmitted over networks. Read this white paper to learn more about data deduplication as well as Quantum Dxi-Series disk-based backup solutions.  (WHITE PAPER) READ ABSTRACT |

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