This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 

This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

The increasingly sophisticated nature of information theft, and the continued emergence of new data privacy protection regulations worldwide, requires strong data security. Effective information security starts by protecting data at the source - the databases in which it resides. Read on to learn more. 

In this podcast featuring expert Adrian Lane, learn how to improve database security quickly. Get tips on key points such as conducting a data inventory, developing a security plan, creating an audit trail and prioritizing risks. 

Learn about some of our customers' favorite new features of Oracle Database 11g Release 2. Find out why this latest release is leaps and bounds better than Oracle Database 10g Release 2. 

Get a taste for why customers are upgrading to Oracle Database 11g from the customers themselves, including: McKesson, VocaLink, LogicalTech, and others. 

Read this chapter from "HOWTO Secure and Audit Oracle 10g and 11g" (CRC Press, 2009) and learn how to secure Oracle by checking for weak passwords, configuring failed login policies, preventing DoS attacks with resource limits, and auditing user profiles. 

This white paper describes the Sun Storage F5100 Flash Array's innovative architectures and technologies, as well as storage deployment considerations, that bring tremendous business benefit to performance-hungry database applications. 

This document is intended for executives evaluating the use of a horizontally scalable grid for database application deployment, as well as project managers, system engineers, integration specialists, and other technical staff looking to design, implement, and tune database applications in a grid computing environment. 

If you're a small or mid-sized business thinking about virtualization, particularly in the world of Microsoft, it makes sense to upgrade your database servers as well. This article explains why to upgrade and provides several examples of companies that have successfully made the move.