This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

Organizations of all sizes continue to be challenged by increasingly sophisticated security threats. Attackers are constantly finding new ways to access valuable data. They use various tools and methods to evade traditional security products. This brief white paper presents a new security solution that can stop new threats quickly and effectively. 

This webcast explores the top security threats that users face, including phishing, malware, and man-in-the-middle attacks. Discover how out of band, two-factor authentication protects proprietary corporate and customer data. Also learn about a phone-based service that leverages an out-of-band phone call as a second factor of authentication. 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies. 

This presentation transcript presents the results of a survey conducted by Ponemon Institute and sponsored by Ounce Labs, an IBM Company. The survey determines what senior executives think about the value proposition of corporate data protection efforts. Read on to learn more. 

This 2008 Ponemon Institute benchmark study, sponsored by PGP Corporation, examines the costs incurred by 43 organizations after experiencing a data breach. 

In this tech adoption profile commissioned by Dell and Intel, Forrester Consulting presents the results of a survey conducted with North American IT decision makers regarding enterprise adoption of notebooks, netbooks, and alternative computing models. 

The PCI DSS standard was created to prevent credit card fraud by requiring the implementation of certain controls and processes by all entities involved in the processing of credit cards. This paper will illustrate how Red Hat Enterprise Virtualization for Desktops can help organizations comply with specific PCI DSS mandates. 

Use SPSS Text Analysis for Surveys to categorize text responses whether you conduct surveys to support business, education, or government decisions, or for your academic research. No matter your field, you now have a way to combine your qualitative and quantitative analyses using a single advanced but easy-to-use desktop software program. 

Whether it's in your call center, on the Web, or in-person, effective survey research requires proven practices that reach across the board. In this webcast, you learn how to cut the costs and improve the performance of your survey research efforts - regardless of where you reach your respondents or what language they speak.