In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

This white paper provides an overview of recommended servers, storage, software, and services. It can be used to plan, scope, and procure the required components to set up a virtualization infrastructure. 

This white paper provides an overview for deploying SQL Server in a virtualized environment for VMware ESX 3.5 Update 4 (U4) running on the latest PowerEdge M610 and M710 blade servers and EqualLogic PS6000XV iSCSI storage arrays. 

This paper is the first in a series of white papers designed to provide a complete view of IIMv3 and its value proposition to the enterprise. Look for additional white papers on IT transformation, the IIMv3 architecture, and the Next Generation Data Center. 

This white paper documents the performance of Microsoft SQL Server 2008 Business Intelligence and Data Warehouse solutions deployed on Dell PowerEdge servers with Dell PowerVault storage. Using the knowledge gained through joint development this white paper illustrates the cost-effective performance of Dell Solutions for SQL Server 2008. 

This white paper explains the characteristics of a good requirement and presents ten steps to better requirements management. 

This white paper will discuss how server virtualization technology helps significantly reduce overall IT capital expense and operational costs. Learn how Hyper-V™ virtualization technology can be quickly deployed in any business environment so that you can build an IT infrastructure with disaster recovery capabilities. 

This report by Mark Madsen will explain what data integration is, and especially the difference between Operational Data Integration and Analytic Data Integration. It highlights the benefits of open source for data integration, and provides a series of recommendations to make the integration job easier, repeatable and more productive. 

Enterprise businesses require the control framework involved in the PCI DSS to help improve internal operational, security and audit performance. This white paper details how alignment of business and PCI goals is important to ensure continuity and meet all internal security standards. 

Download this white paper and gain a better understanding of the security tools that come preinstalled with the Blackberry solution and discover how to use these tools to better secure your BlackBerry deployment. 

This knowledge paper examines and explores the rapid rise of the mobile consumer, and provides strategies for integrating mobile customer service into the multi-channel service strategy. The paper details how your mobile customer service solution must be channel-specific to mobile, and deliver upon the need for efficiency, accuracy and simplicity. 

This white paper, sponsored by Concentric, discusses the critical nature of email and the importance of understanding the total cost of ownership for providing email. It also provides some examples of the cost of providing Exchange on-premise for organizations of various sizes developed from a cost model developed by Osterman Research.