This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Consumer spending patterns undergo significant changes during an economic downturn. This paper presents the results of a worldwide study to assess how the current recession is affecting consumer spending. This information can help operators recognize the areas of greatest revenue potential in the months ahead and adjust accordingly. 

ECI's 1Net architecture helps service providers converge core Ethernet and DWDM networks for increased service flexibility while lowering operating and capital expenses. ECI's converged network not only addresses the needs of operators, but also sets a new standard for network efficiency and service quality. Read this whitepaper to find out more. 

Frequently, organizations that operate contact centers are faced with the challenge of working with inadequate telephony equipment. Frustrations range from having to get a few more years out of telephone equipment to having disparate systems. Read this white paper to learn about how contact centers can resolve these telecommunications complexities. 

The purpose of this paper is to describe the attributes of a true customer-centric converged solution. From these attributes, a framework to measure and compare providers' converged solutions emerges. We will conclude with a review of Sprint's approach to offering true convergence to business and government customers. 

This Sun BluePrints™ article shows how to apply the Sun Storage F5100 Flash Array as storage for database indexes in order to accelerate application performance. 

The combination of high performance and efficiency make the PowerEdge R900 an excellent Microsoft Hyper-V virtualization server. 

The USDA Rural Utilities Service and NTIA jointly announced the availability of funding and application requirements for the broadband initiatives contained in the American Recovery and Reinvestment Act (ARRA) of 2009. Read on to learn about the RUS grant program, its requirements, and how Motorola can work with you toward an RUS approved grant. 

This paper explains ITIL by describing its benefits, where it comes from, why you need to know about it, which types of IT organization can benefit from using it, and how to get started. 

This document shows the methodologies to be followed for performing backup and recovery operation of the Oracle databases using the snapshot, clone and rollback features of the Sun Storage 7000 Series Unified Storage System. 

This paper explores the concerns and process roadmap of supply chain executives in high-tech industries. 

This quick start guide shows how to configure the Sun Storage 7000 Unified Storage System and hosts on the Solaris™ Operating System for Oracle RAC infrastructure deployment.